Who Are We?
The William Holder Realty Team
The William Holder Realty Team is a top-performing, full-service real estate group based in Wayne, Pennsylvania, proudly affiliated with Real Brokerage. Our team of licensed Agent Partners and a dedicated full-time staff is committed to delivering an exceptional experience for buyers, sellers, and investors alike.
With over 1,000 successful transactions and $250 million in sales behind us, we bring proven expertise and a collaborative, client-first approach to every deal. We serve a broad region spanning Southeastern Pennsylvania — including Delaware, Chester, Montgomery, and Philadelphia counties — as well as all of Delaware and Southern New Jersey, reaching from New Castle to the Jersey Shore.
We specialize in working with first-time homebuyers, move-up clients, investors, and luxury listings. Our reputation is built on trust, responsiveness, and results, as reflected in the hundreds of five-star reviews we’ve earned from happy clients.
At The William Holder Realty Team, we believe real estate is personal — and we are here to guide our clients with knowledge, care, and relentless commitment every step of the way.
Beyond sales, we also operate Classic Settlements LLC, a Title Company, and maintain active involvement in the real estate investment community through GRID Delco, a Seminar Series designed to educate and connect local investors.
Why Join Us?
We’re powered by industry-leading real estate systems and platforms.
YLOPO - TOP DIGITAL MARKETING AND LEAD GENERATION PLATFORM
AI-Powered Digital Advertising: Ylopo uses advanced targeting on platforms like Facebook, Instagram, and Google to place your listing in front of thousands of the right buyers — the ones actively looking for a home like yours.
Dynamic Listing Ads: Your home is marketed through dynamic, visually appealing ads that update automatically with new photos, price changes, and status updates to stay fresh and relevant.
Remarketing Campaigns: Even if buyers don't engage the first time, Ylopo follows up for us with strategic remarketing. Your property stays top of mind through retargeted ads and emails until the buyer is ready to act.
Real-Time Buyer Behavior Tracking: We’re instantly notified when a potential buyer shows strong interest in your property allowing us to follow up quickly and capitalize on every opportunity.
Custom-Branded IDX Website: Ylopo provides IDX (Internet Data Exchange) enabled websites that are optimized for lead generation and designed to be fast, user-friendly, and to keep potential clients on your site and off competitor's platforms.
More Leads, More Exposure, Faster Sale: Simply put, Ylopo helps us generate significantly more leads than traditional marketing — and more buyer interest means a greater chance of selling your home quickly and at the best price.Your home is marketed through dynamic, visually appealing ads that update automatically with new photos, price changes, and status updates to stay fresh and relevant.
FOLLOW UP BOSS
Follow Up Boss is the premier real estate CRM trusted by top-producing agents and teams to manage leads, nurture relationships, and drive more closings. Designed specifically for real estate professionals, it centralizes every lead from all our sources—Zillow, Realtor.com, WHRT Website, Homes.com and more—into one streamlined dashboard. FUB intergartes seamlessly with our Branded Site hosted by Ylopo.
With powerful automation, Follow Up Boss instantly routes leads, launches personalized text and email campaigns, and keeps your communication perfectly organized. The intuitive interface and mobile app make it easy for agents to stay connected and responsive wherever they are, while detailed performance insights help brokers track productivity and results in real time. At The William Holder Realty Team, we take Follow Up Boss even further. We’ve built company-specific action plans and follow-up sequences customized for our agents, ensuring every lead is nurtured effectively and no opportunity is ever missed. Together, our tailored system and Follow Up Boss’s industry-leading tools empower our team to deliver exceptional client experiences and consistently outperform the competition.
ZILLOW FLEX
Zillow Flex is a performance-based lead program where agents incur no upfront cost — you only pay when a lead you receive actually closes. With Flex, you gain access to Zillow’s massive buyer marketplace, advanced tools (like CRM integrations and tour scheduling), and expert coaching — all designed to help you grow your business, lower risk, and build lasting client relationships.
How Do We Harness the Power of AI?
Explore ADDITIONAL Innovative Platforms We Use
FELLO
Fello is an AI-powered marketing engine that transforms your CRM into a fully automated lead-generation and database-enrichment system. With Fello you plug in your contact list, enhance every record with up-to-date property and consumer data, and deploy personalized outreach across email, web and direct mail—all on autopilot. Built specifically for real estate and mortgage professionals, the platform helps uncover hidden seller opportunities, target the right people at the right time, and convert more leads into deals.
SHILO
Shilo AI is an intelligent conversation-coaching platform built specifically for real estate teams and agents. It listens to calls, transcribes them, grades performance in real time, and delivers actionable feedback — all seamlessly integrated with your CRM. With Shilo AI you turn every conversation into a learning opportunity, boost agent productivity, and convert more leads into closings.
BROKER BLOCKS
BrokerBlocks is an AI-powered sales intelligence and process automation platform built for real estate teams. By combining real-time CRM and third-party data, it delivers personalized messaging and recommended actions — helping agents engage leads more effectively and convert them into clients without complicated workflows.
Agent Testimonials
Discover what our team has to say about working with us.
Discover the Real Difference
Join one of the fastest-growing brokerages in North America — Real Brokerage, where innovation meets opportunity.
Unlimited Income Potential
Earn up to $4,000 per capping agent you recruit, plus additional income from their recruits through five levels. Many Real agents are building six-figure monthly downline businesses while helping others grow their careers.
Multiple Revenue Streams
Your success doesn’t stop at sales. Real ties directly into Title, Mortgage, and Insurance ventures — giving you access to high-profit opportunities beyond traditional brokerage income. We even offer guidance on building your own title company or becoming part of ours for long-term wealth creation.
Unmatched Growth & Innovation
Real has skyrocketed from 6,000 to over 30,000 agents in just four years — while many legacy brokerages have stalled or shrunk. With cutting-edge AI tools, internal lending programs, and stock awards (including annual gifts for top producers), Real is redefining what it means to build a scalable, modern real estate business.
Financial Empowerment Through Real Bank
Real’s fintech edge gives agents access to business lines of credit based on commission production — enabling you to invest, market, or even help clients renovate before listing. You can also use earned interest or points to cap faster or offset fees.
Equity & Legacy
At Real, you’re more than an agent — you’re an owner. Earn stock awards and build a willable downline that continues to benefit your family for generations.
Local Collaboration, National Opportunity
Agents and teams who join under our sponsorship gain access to workspace in our Wayne and Exton locations, plus the opportunity to share in our in-house ownership model. For qualified agents, share opportunities are available — no joint ventures, just direct ownership and greater profit participation.
